Sonic Drive In Restaurant
Franchise Business Opportunity
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SONIC Drive-In Carhops have been serving up beloved American food and signature SONIC favorites at "the speed of sound" since 1953.
SONIC is parked in a very prominent place in the annals of drive-in history. Not only did we develop innovations in the drive-in concept, but we are one of the few remaining drive-in chains left in America. In an industry overwrought with automation, SONIC keeps the personal touch. Carhops still deliver food prepared-to-order right to your car.
We still make the best burgers and malts, plus signature goodies like Extra-Long Cheese Coneys and Chocolate Cream Pie Shakes. Our appeal doesn't necessarily hail from the past, but from an energy and personality that has thrived by surprising and delighting generations of Americans.
It's hard to find a franchise concept that serves success, opportunity and fun on the same tray. SONIC has been doing just that since 1953. Along the way, we've managed to become the largest chain of drive-in restaurants in the nation. Much of this success is due to our early beginnings and continued belief in the franchise system. It also reflects a strong relationship between our company and our customers, franchisees, employees and the communities where SONIC is located.
Put Yourself In The Driver's Seat
What makes SONIC different from other franchise opportunities? A big part of the SONIC difference is the belief that "owners make better operators." In fact, SONIC franchisees enjoy one of the most successful businesses and one of the lowest turnover ratios in the quick-service restaurant (QSR) franchise industry, with unparalleled opportunities for personal success.
Satisfied customers are one of the best measures of a company's success, and SONIC maintains one of the highest customer frequency rates in the industry. For two years in a row, we have received the overall Gold Winner for the burger division of Restaurants & Institutions' Annual Choice in Chains Award.
Of course, the SONIC Drive-In itself makes a huge difference. Here are just a few ways:
Customers can park their cars and order without waiting in a busy drive-thru line.
Customers order from their cars. There's no need to walk up to the counter thanks to the intercom, and the canopy provides shade and weather protection.
Carhops deliver food straight to every customer's car.
Hot, fresh food is made-to-order and whatever way customers want it -- with extra jalapenos, pickles, chili, etc.
Unique Menu Items
The Extra-Long Cheese Coney, Steak Sandwich, Tater Tots, Onion Rings, Toaster® Sandwiches, Ched 'R' Peppers® and Mozzarella Sticks are distinctively different SONIC menu items that customers crave.
SONIC is known for its Cherry Limeades, Ocean Water® drinks and fresh fruit Slushes.
Many customers specifically drive to SONIC for a Banana Split or Premi-YUM!® shakes like our award-winning Cream Pie Shakes and Chocolate-Covered Shakes, Floats and CreamSlush® treats, SONIC Blast® desserts, cones and dishes.
Most of SONIC's new menu creations are pioneered by entrepreneurial franchisees. This was the case with SONIC's highly successful Frozen Favorites® dessert menu expansion in 1996. This spirit of cooperation has only been reinforced by the success it has afforded all of us.
Growth opportunities for SONIC are significant:
- Average unit sales have increased each year since 1987.
- System-wide sales have increased 68% over the past five years.
- Hamburgers are the largest segment of the QSR, with annual sales of about $40 billion, and faster-growing revenues than any other segment.
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