Pure Barre Franchise Business Opportunity

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Who We Are

The largest and most established barre studio franchise in North America, Pure Barre is an exciting investment opportunity for those interested in entering the boutique fitness studio market under an established brand with a proven technique, high-energy atmosphere, and motivated franchise base. Our success since 2001 has led to rapid expansion under the Pure Barre brand, and today we operate more than 450 studios across the continent, with many more on the way each year, offering clients a range of services and products from barre classes to premium activewear, and offering franchise owners multiple revenue streams with a high potential for recurring revenue.

Values & History

Pure Barre was founded in the basement of an office building in Birmingham, MI in 2001 by dancer, choreographer and fitness guru Carrie Rezabek Dorr. Carrie opened her first studio with no initial clients, staff, signage or even a bathroom, but her concept was met with rapid success as clients continued to be amazed by the results they saw from the workout. In July of 2009, Pure Barre moved to a franchised model and subsequently exploded in popularity due to its extremely effective techniques, friendly, high-energy atmosphere, and fun, motivating music.

Industry Performance

Pure Barre is a true pioneer in the boutique fitness industry, operating studios in the U.S. and Canada that boast nearly 600,000 passionate clients. Our low-cost franchise opportunity has led to us earning the coveted title of one of Entrepreneur Magazine's 2017 Top Franchise Brands. Expansion to over 450 locations throughout the last two decades is just one of the many reasons this business model remains an excellent investment opportunity for prospective franchisees.

Training & Support

We provide extensive support to all new franchise owners. Our comprehensive program will guide you through all areas of the business including site selection, construction & design, recruitment, sales & marketing support, and on-going training. Throughout the opening process and beyond, we are here to help, and you'll always be able to access our extensive network of passionate franchise owners to learn and grow together.

Ideal Candidate & Qualifications

Pure Barre is actively seeking interested franchisees who are passionate about the Pure Barre technique and have the necessary business acumen to run a successful studio under the brand. Pure Barre gives preference to applicants with strong ties to their desired market, and those with experience managing or operating a successful business are ideal candidates for ownership.


The information presented may have changed since first published. We recommend that you always verify fees, investment amounts and offers with the business opportunity directly prior to making a decision to invest.

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