PJ's Coffee and Wine Bar
Franchise Business Opportunity

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Better beans. Consistent roasting in our own facility. Passion for coffee. We don't mean to sound like we're bragging, but with all due respect to Seattle, PJ's Coffee is Simply the Best Coffee.

PJ's Coffee is a franchise opportunity with a rich tradition, deep support, and something to special to offer franchisees and consumers. We've been producing simply the best coffee in the country for 25 years, and we've done it in a hot-bed of discriminating palates: New Orleans.

Now, we're introducing it to communities nationwide. Once you've tasted it, the secret will be out: PJ's serves the best specialty coffee in the category.

Best Coffee Concept

PJ's Coffee was founded 25 years ago in New Orleans, one of the most recognized destinations in the world for its food, drink, and entertainment - a haven for indulgence. To succeed in such an atmosphere you've got to be better than good. We didn't just succeed - we thrived.

  • To make simply the best coffee, we own the bean selection process and we own the roasting process. Without it, a coffee company loses control of two of the three foundational stages of developing a premium cup of coffee.
  • PJ's uses a "medium roast strategy" (vs. the "well done" strategy). This means that we have confidence in our beans. It means that we KNOW our beans are quality - no need to burn them.
  • Small batch size - controlled quality. Roasting the country's best beans is a delicate process. We take it seriously.
  • Quality beans, unequaled richness. The best coffee comes from beans that are carefully chosen, still green, properly handled to minimize damage. Sounds overprotective, but the results can be tasted.

For 25 years, we have selfishly kept to New Orleans. Selfish no more, we invite the world to indulge in the most satisfying cup of coffee you will ever experience. PJ's Coffee. Simply the best coffee.

What Raving Brands Offers

Our success doesn't stop with PJ's Coffee of New Orleans. Raving Brands offers a diverse portfolio of exciting brands that are defining the fast-casual industry which includes Moe's Southwest Grill, Mama Fu's Asian House, Doc Green's Gourmet Salads, Boneheads, Shane's Rib Shack, Planet Smoothie, Monkey Joe's and the Flying Biscuit Cafe. We have created a new kind of business.

We're a business about:

  • Great people
  • Breakthrough brands
  • Passion for what we do every day
  • Unique opportunities

Our brands, our product, and our franchisees are the best-in-class in all that we do. We work day-in and day-out to maintain that advantage in the marketplace.

Our goal is simple and straightforward - to create a world of Raving Fans, one mouth at a time, and we're always on the lookout for partners who can help us make this vision a reality.

Leverage of a Portfolio Company

From recruiting to real estate, and from purchasing to marketing, Raving Brands achieves a significant advantage in the marketplace by using the leverage among our multiple brands to strengthen each of these brands. This leverage provides unique opportunities for our franchisees every day, and is the most compelling reason for a true portfolio company.

Skilled and Seasoned Management

From the top of the organization and with every Raving Brands partner, our company is becoming known across America for people with vision, energy, professionalism, and talent -and that is just the beginning of our success. We are also building a management team known for focus and discipline, at a time when the marketplace demands nothing less.

Breakthrough Brands

Our brands are compelling in every way - tasty, healthy food in an enjoyable and inviting atmosphere. From our food to our people to our experience, Raving Brands is raising the bar every day as we reinvent the restaurant industry.

Real Estate

Location, location, location. Did we mention location?

Real estate is a huge part of our success. Great locations drive traffic and fuel concepts. By taking a proactive approach we secure and maintain deals well into the future. Our real estate expertise gains us access to the hottest locations in town and our tremendous buying power enables us to leverage multiple concepts in one location. This satisfies landlords' desire for large deals instead of multiple small ones. We believe so firmly in the power our brands we'll often take on real estate projects on our own. The versatility of our business model allows us to adapt to any environment. Whether it's the big city, suburbs, strip malls, or stand-alone stores, we've got it covered.


We provide the best-in-class support that doesn't end once your store is built, your staff is trained, and your business is opened. Each store is assigned a business consultant who will assist in the strategic and operational questions that you will inevitably encounter after your Grand Opening. We're here to motivate, encourage, and share best practices.

All of our business consultants have extensive franchise operations experience and can help you through some of the finer points of operating your business - from scheduling to accounting, from driving top-level sales to cutting costs without cutting quality. We're accountable to each other - so our business consultants are there to make you the best you can be.

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