The Athlete's Foot Franchise
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The World's Definitive Expert On Athletic Footwear

From the beginning The Athlete's Foot®, has been pivotal in the way the world buys athletic footwear. We were the world's first franchisor of athletic footwear and for 36 years have been continuously recognized as the world's leading authority on franchising athletic footwear. Always on the forefront of making the most successful franchise even stronger, The Athlete's Foot® is launching exciting new store systems, designs and state-of-the-art technology that will keep us steps ahead of the competition ensuring the future growth of this dynamic Brand.

The Athlete's Foot®, A History of Success

Robert and David Lando opened the first The Athlete's Foot® store in 1971 in Pittsburgh, Pennsylvania. It was the first athletic footwear specialty store of its kind in the United States. Their business took off so quickly that soon after, they began franchising The Athlete's Foot® domestically, opening in Oshkosh, Wisconsin in 1972. The Athlete's Foot® was a huge hit and went global in 1978 in Adelaide, Australia. With expansion to over 40 countries to date, The Athlete's Foot® continues to race ahead of the competition in the athletic shoe industry.

In 2006, NexCen Brands, Inc., a public Brand acquisition and management company, acquired The Athlete's Foot® and is continuing to drive the growth of the Brand worldwide through its Branding and marketing expertise, supplier relationships, and global retail franchise management and support team. Throughout its history of growth, The Athlete's Foot® has maintained its high quality Brand image, and continues to innovate in its field as the world leader in athletic footwear franchising.


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