Roy Rogers Franchise Business Opportunity

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There is no single factor that accounts for the powerful appeal of the Roy Rogers concept. Rather, it's a combination of many strategic, operational and promotional elements-all focused on the common goal of operational efficiency and total guest satisfaction that makes Roy Rogers so appealing as a restaurant ... and as a business opportunity.

We realize that Americans have a great deal of choice when it comes to eating out, and our franchise partners, managers and associates are committed to providing a memorable guest experience.


Widespread appeal - On any given day, Roy Rogers' widespread appeal will see executives stopping in for a delicious breakfast or business lunch, friends meeting for a midday meal, families with young children, or senior citizens enjoying an evening out.

Fresh, prepared-to-order products - Roy Rogers Restaurants provide a wide variety of appealing, prepared-to-order foods with a quality and freshness that sets a new standard in the quick service segment. For over 35 years Roy Rogers has been offering the big three - hamburgers, chicken and roast beef. At Roy Rogers Restaurants we are all about choice. Our "Choose Any Side" option includes French fries, baked and mashed potatoes, fruit cup, Cole slaw, baked apples, tossed salad or baked beans. Our signature Fixin's Bar enables guests to dress their sandwich the way they like it without the need for a special order.

Inviting, comfortable décor - Roy Rogers wants its guests to feel right at home. The informal Western decor of our restaurants is just right for family and casual dining, and personal attention and cleanliness are paramount among the high standards we set for our managers and associates.

Efficient operational systems - One of the keys to the speed and efficiency of Roy Rogers Restaurants is our thorough operations system that integrates all aspects of our business: from order-taking at the point-of-sale, to order processing and preparation, to inventory and cost-control, to marketing and managerial functions.

Effective associate training and retention - In the end, every service business is defined by one standard: the quality of its people. Over the years, Roy Rogers has developed a system for finding, training, motivating and retaining the best of the best.

A Foundation For Growth

The Roy Rogers franchise program provides the training and support, the systems and the programs that enable you to establish your Roy Rogers franchised restaurant(s) in your market, and to continually strengthen your brand, presence and guest base in the years to come.

Our world class franchise system includes:

  • Proprietary Programs
  • Initial Training
  • Ongoing Operational Support
  • Ongoing Promotional Support
  • Ongoing System Development (R&D)
  • System-wide Meetings and Seminars

Ready To Ride

If you share our uncompromising commitment to quality and guest service and are willing to build an organization that understands and follows our established systems, we will provide you with the tools, the training and the guidance to begin to fulfill the promise of Roy Rogers in your area.


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