Once Upon a Child Franchise
Business Opportunity

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Once Upon A Child is the nation's largest chain of children's resale stores in North America with more than 200 stores across the United States and Canada! Our stores carry high quality, brand name children's apparel, toys, furniture, equipment and more. We provide parents with a unique, creative and economical solution to their growing child's needs - a solution that makes great sense for their kids and even more cents for their budget!

Once Upon A Child stores are kid-friendly and community focused. They make ties with neighborhood organizations and family groups who can benefit from our unique buying and selling process. They are the community's local children's store bringing together outstanding values, personalized service and a wide variety of brand name products.

A Growing Market

Children are constantly outgrowing their clothes, toys, books, furniture and equipment. The dilemma is what to do with all that stuff! At Once Upon A Child, we've come up with the solution! Parents love the fact that our stores will buy these items from them on the spot with no appointment necessary. They are also thrilled to find quality used brand name kids' stuff at great prices!

Franchise Opportunity

Thank you for your interest in becoming a member of the Once Upon A Child franchise family.

Making the decision to be your own boss and be in control of your future is an exciting adventure, and we appreciate being considered in your business search. Once Upon A Child offers franchisees a unique opportunity, based on a sound business model and the support of the parent company, Winmark Corporation. With a solid history of retail franchising, we offer strong support services, a proprietary computer system, creative advertising and marketing materials, and a seasoned operations team to assist you in maximizing your individual store performance.

As part of the Once Upon A Child® franchise system you receive:

  • Exclusive Territory
  • Business Planning Assistance
  • Retail Site Selection Assistance, Demographic Studies and Area Market Potential Analysis
  • Classroom Instruction and In-Store Training
  • Store Set-Up Assistance
  • On-Site Store Opening Assistance
  • A Proprietary Inventory Control System
  • Preferred Vendor Network Access
  • On-Going Operations Support
  • Annual Franchise Conferences

Once Upon A Child Facts

  • Average Store Size: 2,500 to 3,200 Sq. Ft.
  • Product Mix: 80% quality used; 20% new
  • Core Customer Group: Newborn to 10 years old
  • Key Demographics: Middle- to upper-income households
  • Real Estate Location: Generally located in female-oriented power centers with big box anchors or suburban strip centers around regional malls

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