Home Care Assistance Franchise
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Home Care AssistanceTM Senior Care Franchise

Our pilot office had gross sales of $776,661 during its first year of operations and $1,932,911 during the second year.

Today a growing number of investors see the potential in the rapidly expanding senior marketplace. Even Entrepreneur had a recent article documenting the incredible growth in senior franchising. Fact is, there are 35 million people age 65 and older. By 2030, this number is expected to double. Home Care Assistance is uniquely positioned in the industry to take advantage of this population trend. It is based on a new, powerful business concept - targeting the more lucrative 24 hour a day, 7 days a week, live-in senior using consumer advertising to drive traffic. This focus results in greater profits per client and shorter time to profitability. The window of opportunity is right NOW ... a Home Care Assistance franchise is the best way to get in on this next "big thing."

The time is NOW to seize this market opportunity because the senior population in the United States is soaring. Our goal is to catch the wave of growing demand, create the dominant brand in the industry and be a great help to very many people.

Why Home Care AssistanceTM?

No dominate national brand. According to The Wall Street Journal, general awareness of the average franchised home care agency is less than 1%. This is the Home Care Assistance Franchise opportunity.

Unique concept. Home Care Assistance has a unique business concept. We target consumers who need 24 hour, 7 days a week, live-in home care. This under-served market segment consists of people who have chronic, low level health problems, but who are also quite capable of living at home, well into the future. They simply need additional support to live independently.

Distinctive brand identity. We are so committed to building brand equity as the 24/7 Live-In Specialists that we secured a nationwide phone number for consumers to call who need our service. We trademarked a name for this service: In Home Assisted LivingTM, and we are the only company in the industry to offer an exclusive We Will Be ThereTMGuarantee.

Short time to profits. The advantages of focusing on 24 hour, 7 days a week live-in services are two fold. First, we provide a much needed service for seniors who wish to live independently and avoid moving into nursing homes. And second, the 24/7 live-in services generate greater revenues per client and hence a dramatic compression in time to profitability.

Excellent Training and Ongoing Support

Home Care Assistance prepares you with extensive training in all the nuts and bolts involved in running a home care business. Our comprehensive training includes an in depth program at our corporate headquarters, as well as ongoing support for long-term success.

All franchisees receive a confidential Operations Manual that exhaustively covers the following:

  • Innovative Home Care Assistance Business ManagerTM--our proprietary scheduling and billing software automates the daily tasks associated with running a home care business
  • Management of caregivers/clients-includes recruitment and hiring; compensation and benefits; staffing and case management; record keeping and reporting
  • National, regional and local marketing, advertising and public relations campaigns
  • Corporate policy, procedures and quality control
  • Forms, check lists, time sheets, and assorted documents After formal training is complete, each franchisee is assigned to a senior member of our Franchise Management Team who provides detailed, expert guidance on an ongoing basis.

Questions & Answers

Q: What is unique about Home Care Assistance versus other senior care franchises?

A: Home Care Assistance is based on the most sophisticated business strategy in the industry that brings success far beyond what other companies in home care are achieving. We focus on the more lucrative 24 hour a day, 7 days a week, live-in services rather than hourly services. This focus results in greater profits per client and shorter time to profitability.

Q: What is my total investment?

A: Depending on the size of your chosen territory, the initial investment ranges from $48,950 to $117,950 (including the franchise fee). Note that approximately 36% of your total investment is used as advertising funds over the initial six months of your business.

Q: What is the royalty fee?

A: There is a 5% of gross sales royalty fee. However, we charge only 1% of this fee for the first six months of your business when you advertise using our approved marketing plan.

Q: Once I commit to becoming a Franchisee, how long until I open my doors for business?

A: There is no need for a large office or huge investment in real estate, so it only takes 30-60 days to open your door for business. During this time, we will schedule you for training at our corporate headquarters in Palo Alto, California. Once you have completed our training program, you can immediately initiate the marketing program.

Q: What size protected territory do I get?

A: Franchises are being awarded now for "retirement magnets"-cities that are especially attractive to the older population. In general, franchise fees depend upon the size and type of territory.


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