El Pollo Loco Fresh Mexican Chicken Grill
Franchise Business Opportunity

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ONE HOT CONCEPT

The secret to El Pollo Loco's success is our great tasting food. Our menu has a broad and deep consumer acceptance across a wide span of demographic and socioeconomic sectors and is a healthy alternative to traditional fast food.

Hot Facts

  • 50% lunch and 50% dinner during 13-hour operating day
  • The highest AUV of any combined franchised and company-operated chicken concept in the country
  • Exclusive development territories
  • Solid track report with 25 years experience
  • End cap, in-line and freestanding drive-thru options
  • Strong catering opportunities

The first El Pollo Loco, or "The Crazy Chicken," began as a roadside chicken stand in the small town of Guasave on Mexico's Pacific Coast. It featured an authentic family recipe-fresh chicken marinated in special herbs, spices and citrus juices and then flame-grilled to perfection. The restaurant quickly became a local favorite. In 1980, the first California restaurant opened.

Today, El Pollo Loco is owned by American Securities Capital Partners, a New York-based equity investment group and Company Management. The tradition continues with signature dishes that satisfy consumers desire for flavorful food that fits well with today's healthy lifestyles. We're currently flame-grilling marinated chicken in 322 El Pollo Loco restaurants: 137 are owned and operated by the company and 185 are owned by franchisees.

Top-Notch Support

We've assembled an experienced senior management team as well as a dedicated franchise support staff to help you get your new restaurant up and running. We provide the following:

Operations

  • Franchise operations support with Franchise Consultants who are specifically assigned to new franchisees to keep them continually updated on new information and procedures important to their business
  • Marketing
  • Grand opening marketing plans specifically tailored to your new market to help you build strong sales from the moment you open your doors
  • State-of-the-art marketing intranet site with turn key marketing programs and materials
  • On-going product development to keep your menu fresh and relevant

Real Estate

  • Our expert real estate team will work with you in market planning and site selection to determine the best possible locations for your restaurants

Training

  • Seven weeks pre-opening training for franchisee and restaurant managers
  • Franchise training consultants offering on-going training programs for crew and management
  • Support and guidance in recruiting, hiring, training and retaining the top employees

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