Burger King Franchise Business Opportunity

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LET'S DO LUNCH. AND DINNER.
AND BREAKFAST, TOO.

Become part of the BURGER KING® team, and we'll provide everything you need to help you succeed morning, noon and night.

It starts with the BURGER KING® brand, one of the strongest and most recognized in the world. It's a brand that celebrates individuality and choice, so much so that HAVE IT YOUR WAY® isn't just a tagline. It's part of our heritage, and it drives our culture. It's what we're all about.

We're fueled by a fire within, just like the grills that set us apart from our competition. And there's a term for when that fire ignites. We call it the "Whoosh." We live for the "Whoosh." And nothing is more important than working with accomplished individuals, like you, who are also fueled by a fire within.

OUR KING-SIZE SUCCESS
BURGER KING CORPORATION BACKS EVERY FRANCHISEE WITH MORE THAN 50 YEARS OF INNOVATION AND ACHIEVEMENTS

In 1954, James McLamore and David Edgerton opened their first BURGER KING® restaurant and three years later unwrapped the sandwich that would become an instant sensation, the Original WHOPPER® sandwich. Our founders' vision of providing our guests with quality food, served quickly, at a reasonable price proved to be a business model that helped shape the entire industry.

In the years that followed, BURGER KING® restaurants opened across the United States. And in 1963, our first international restaurant opened in Puerto Rico. By 1977, we had opened 2,000 restaurants on three continents. But adding locations wasn't the only excitement. 1975 saw the first drive-thru service begin, which today accounts for more than half of a restaurant's business.

In 1974, we launched our HAVE IT YOUR WAY® campaign, which now has come to embody the essence of our brand worldwide. It resonates as strongly with our brand today as it did back then, proving that in a world of mass customization, HAVE IT YOUR WAY® is still king. We empower our guests to have their meal, their way ... and they love us for it.

WOULD YOU LIKE STRATEGY WITH THAT?
THE BURGER KING® STRATEGIC PLAN IS THE SPRINGBOARD FOR FRANCHISEE AND WHOLE-SYSTEM GROWTH AND PROFITS.

Markets

The BURGER KING® system currently boasts more than 11,000 restaurants around the world in more than 60 countries. Our impressive growth relies on the success of our franchisees. It's why our Market Plan focuses on restaurant-level economics. And it's why we are creating franchise opportunities across the globe, not only in new markets, but also in key markets where we think further opportunities exist.

Financial

Restaurant profitability is the driving force behind many of our facility design and engineering initiatives. Our franchisees benefit from a team that researches ways of reducing initial investment. From new restaurant layouts to higher-efficiency equipment, we're developing different methods to deliver higher capacity and return on investment.

Products

"One size fits all" does not fit with us or our guests. Customization is king. How our guests place their orders says something about them. How we approach their orders says something about us. It's just that simple. We know our core 18- to 35-year-old "burger-and-fries-loving" customers. And, importantly, we know how to communicate our HAVE IT YOUR WAY® positioning to them in a way they can understand.

To appeal to a broader customer base, we also offer a variety of food options, such as a full line of breakfast products, salads, BK VEGGIE® burgers, desserts and more. And we continue to develop new and exciting products like our premium steak, chicken and fish sandwiches.

People

We're very selective about who we choose to join the BURGER KING® family. Whether it's a franchisee or employee, we select only the best of the best. Once you're part of the family, you'll receive world-class training that fully prepares you for the road ahead.


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