5 & Diner Franchise Business Opportunity

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Welcome!

5 & Diner is a 50's-style Diner restaurant concept offering tasty food and fun in a casual, family-friendly environment. We love what we do and we are excited to share that love with you.

We value our relationships with our customers and our franchisees and the strong network we have built together.

To qualified individuals, we offer a wonderful opportunity to operate your own 5 & Diner. Owning a 5 & Diner Franchise offers a great way to become your own boss. Our years of experience have proven that owning a franchise offers many advantages. Our Franchise operators enjoy many benefits such as better buying power, on-going training, product research and development, advertising, point of sale material, plus brand recognition. Owning your own business, is very rewarding.

We appreciate your inquiry and hope you like what we have to share with you. It is not every day that you have an opportunity to join a successful concept that has been around over 18 years and is still offering significant development opportunities.

In 1989, Kenny Higginbotham had a vision that he could create a place where people would be transported in time to a place where life was simpler. Kenny bought a diner in Phoenix and spent the next two years developing his concept. In the process he created the legendary 5 & Diner Restaurant - the no-holds-barred 50's flashback theme with affordable, top-quality food including award-winning burgers and shakes. Kenny's concept continues to evolve and expand. The 5 & Diner has become a landmark in Phoenix and a tradition for many, including movie stars, sports celebrities and our faithful guests.

The original 5 & Diner

Today there are company-owned and franchised 5 & Diner restaurants streching from coast to coast, and we are building new diners all the time. Our first two diners were modular buildings, however we now build all our Diners on site.

The conceptual development of the 5 & Diner brand is the result of food trend research and careful evaluation, creative planning and years of experience from a man who is passionate about perfection. Our stores have evolved since 1989 in response to customer preferences, but three core objectives have remained unchanged: quality food, value pricing and an atmosphere that takes our customers back in time to a simpler time.

Our concept is more than just a 50's-style diner with 12 signature burgers. We are also a family destination, complete with a full menu featuring breakfast, lunch, and dinner. We specialize in mouth-watering Omelets, Skillet Breakfasts cooked to perfection, delicious Sandwiches, world famous Meatloaf and Chicken Fried Steak, fabulous BBQ Ribs, popular Caribbean Citrus Glazed Salmon and scrumptious desserts. And we can't forget those world-famous Malts and Shakes made with All-natural Breyer's Ice Cream. At the 5 & Diner, you can always feel comfortable pulling some tables together with your friends and staying as long as you like. We are a fun, comfortable and easygoing restaurant, like the personalities of our customers.

Physically, the diner is a freestanding building of unitary construction, longer than it is wide. Inside it features booths around the walls and a classic counter bordering the kitchen area with a real soda fountain. Shiny, stainless steel surfaces, tile and tough acrylic plastic trim accent the decor. The diner is truly a blast from the past.

The captivating structure and appealing atmosphere beckon to potential customers passing by. Your diner will be very durable and retain its fresh new look for many years to come.

Good service is important in any business, but it's absolutely critical to your success in the food industry. 5 & Diner employees are different than most because they love what they do. You will choose your employees for their friendliness, outgoing positive attitude and sense of humor. You won't interview people to work for you; rather they audition with you. It doesn't matter if they've never waited on a table before - we'll help you turn them into pros. They will learn about first-rate customer service - a trademark of the 5 & Diner brand that will set your operation apart from the competition.


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